According to research, 62% of consumers turn to search engines first when they want to learn more about a new business, product, or service — and 41% use them when they’re ready to buy.

If you want your website to be part of your target audience’s online research process, it needs to show up in search results for keywords related to your products or services. Having a strong online presence will not only help you reach your marketing goals but will also increase your brand awareness.

And with SEO optimization, your business can also become a part of that research and learning process.

This works best if you combine your SEO efforts with content marketing. When you create informative, educational, and valuable content, you can build trust and credibility with potential customers early in their research phase.

As your website moves up in the search results, you’ll see an increase in your organic traffic and more clicks for your target keywords than your competitors.